Deciding to Export

Managing Cultural Factors

The most common reason for failure in foreign markets is an inattention to cultural factors rather than a lack of opportunity. People choose to do business with others with whom they feel comfortable. The assumptions we make and the business style that we adopt are all shaped by our cultural beliefs and values. Fortunately, in Canada we have residents and students from all of the main Asia Pacific markets so that we have a personal opportunity to learn more about the business and cultural practices of markets we might wish to target for export activity.