Deciding to Export

Sources on the Business Practices & Etiquette

In addition to online resources, there are many books written about doing business in different countries that you may want to consult. Check your library for resources on “Cultural Aspects of International Business,” which should include books on “Doing Business in ....” and Roger Axtell’s excellent series on “Do’s and Taboos in ....” Other sources of information include:

• Colleagues from the target market
• Foreigners from the target market who are working or studying in Canada
• University programs for international studies
• Private consultants who are experts in intercultural communications

You will probably find it helpful to spend time with persons from the target market before travelling abroad in order to get a good sense of basic etiquette.

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