Resources for Exporters

Guides to Cultural Etiquette

Research estimates that well over half of the instances where exporters are unsuccessful are due to a lack of awareness of, or sensitivity to, cultural values and practices. For goods exporters who contract with an agent or distributor in the export market, be sure to listen to their suggestions regarding cultural issues. For service exporters, you will need to become sensitive yourself to cultural etiquette in order to successfully develop export markets.

Kwintessential Cross Cultural Solutions include excellent cultural advice for a range of countries including China and India.

Centre for Intercultural Learning’s Country Insights provide cultural information on countries and regions.

Cultural Profiles Project, funded by Citizenship and Immigration Canada, provides insights into the range of cultures represented in Canada.

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